Business marketing and promotion are what makes a business stay ahead of the competition. A majority of business owners feel that in ordered to get their business off the ground, they need to increase brand visibility as well as have a great physical location.
The truth is that these things are important, but a bail bonds business should also consider promoting the business online. Why? Because the bail bonds niche is generally an “emergency niche,” meaning, people are looking for a service provider in a hurry. And when people need help fast, they typically go online.
With this in mind, what are some website marketing and promotion tips for bail bond companies?
1. Create a Website
For web marketing and promotion to be possible, you first must have a website. The internet is where people of all ages go to find professionals in the bail bonds industry. Searches for a bail bondsman are often done at all hours and often from a mobile device. Therefore, a bail bonds company website should be accessible via all devices and should also be ranked on search engines in order to be found.
2. Using Videos and Images
Research has shown that visual content tends to attract people’s attention more than mere text. Therefore, it is advisable to use images and videos on your website. You should use these videos and pictures to show your personality on your site, as well as services. You can achieve this by shooting personal videos that introduce the owner and explain your services. You might also create a more commercial type of series of videos that shows a person who has been incarcerated and bailed in the process.
3. Flexible Website and Loading Time (Responsive Website)
What does this mean? Well, it just means that the website should be flexible and have a fast loading time. This will help you rank better on the search engines, which will increase traffic and users. Moreover, research has shown that a majority of people in America use their mobile devices to access the internet. With this in mind, it is advisable to have a website that is compatible with every device.
4. Taking Advantage of SEO and Social Media
SEO is one of the most important marketing tools online. SEO is a method that helps rank a website better online. Better rankings result in better traffic from search engines. Social media is another platform one can use to promote your business. Social media is considered the holy grail for online business due to the ability to make your message go viral. In other words, it is a good source of traffic as well as user conversion.
5. Coupons and Coupon Codes
One of the best ways to improve conversion on a bail bonds services website is through coupons and coupon codes. They mainly offer benefits such as showing that you care, giving service discounts and much more. But most importantly, to people who are searching for an immediate solution, offering a coupon can encourage that user to select you over your competition.
Keep in mind that potential clients are already looking for your service. For this reason, it is paramount to ensure that navigating through your website is easy, no matter the device they use, which in the bail bonds industry is mainly a mobile phone. Make sure your information is very visible and include click-to-call features for mobile users to make it as easy as possible for them to contact you. By applying just a few of these tweaks, you can see your traffic and calls increase dramatically.